“Nadine is the most creative, pragmatic and sharp person I’ve ever met. I’m fed up with empty expressions like “ground ideas to the business plan” or reading cheap consultant skills talking about “making things happen“. But all those things are possible with Nadine’s help. She’s capable to drive into disruptive innovation to help large and complex companies to obtain tangible results, to get a feasible blueprint to start to transform their DNA. And she does it easy and straight to the point. No wasted times with Nadine. Their own adapted methodologies like “Lateral Shortcuts” makes possible the agility that any company is asking nowadays. And, above all, she’s a great person.”
Digital Innovation & Product Manager Daniel Cardelús
“… Nadine’s Lateral Thinking Workshop is extremely useful. … You get so much done. … She is well organised and has good slides. … She comes through as very authentic and trustworthy. … I could truly recommend this course for anyone who wants to do more innovation or train their creative capacity.”
UX and Industrial Design Director Hallgrim Sagen
Nadine Meisel recently worked with us, a senior management team, in a workshop setting to develop solutions for our specific but future orientated business topics. She intensively familiarized with our current business and future innovation needs. And thus drove the quality of our discussion to a refreshing level. Nadine’s Lateral Shortcuts approach allowed us to reframe several challenges we were facing. It was impressive how efficient and productive this workshop was from the first to the last minute. We rapidly came up with new ideas that can be applied in various areas of the company. And immediately made even more use of them by building upon them for intermediate results and beyond. The lateral thinking techniques Nadine applies are both inspiring and time efficient. Many of the results were even surprising to us. I thank Nadine for this exciting team experience and would be glad to work together with her again. read more see PDF
Global After Sales Director Dr. Ulrich Lutz
“Through the Methodology we generated innovative and interesting solutions.” (SWISSCOM Business Development Manager M2M/IOT Simon Prior)
“With this course I learned out-of-the-box thinking.” (HUNDAY CARD General Manager Career Development Suk-Ho Lee)
General & Business Development Manager
“… It was good for us to get an outside perspective to challenge the way things get done internally. … Your thinking, process, interaction with the users and designs were well liked and appreciated. … It means we are basically ready to start building things, and probably it’s fastest and easiest for us to just take it and run. … Thank you for your hard work!”
Group Head Footwear Design Europe Kevin P. Fallon
… I am so glad I attended the workshop, because Nadine was just amazing … I wanted shortcuts all the time in my life … I got exactly what I wanted from this workshop. … I really recommend it for anyone who would like to go out of the box … especially for todays’ economy to have ideas to go really fast and to get a smart way of making shortcuts for anything you want.
Business Development Manager Samira Dhouib
NADINE MEISEL – Strategic Design & Innovation Consulting
Nadine Meisel’s unique consultancy specialises in co-creating smart solutions for business challenges applying Design Thinking and the own methodology Lateral Shortcuts®.
LATERAL SHORTCUTS® – Leverage Anything Beyond the Box
Adopt this powerful methodology to create INNOVATIVE + EFFECTIVE + EASY solutions for your greatest business challenges and transform them into tangible opportunities.
CAMPER – Designing patented and bestselling comfortable High Heels
Nadine Meisel designed over 120 other successful models of shoes including an elegant, feminine, but comfortable high-heeled sandal involving an optical illusion. It appeared to have stiletto heel, but was of optimum width and comfort.... read more
CISCO – New business solution to be patented
Nadine Meisel guided Cisco’s UX & Design Director and his team in a one-day Lateral Shortcuts® workshop that reframed their challenge and resulted in a patentable solution. For confidentiality reasons the presentation sheet had to... read more
Desigual – Tackling challenges & reinventing the company in the middle of a total Covid lockdown
With Desigual’s core decision & management team we used the energy of this challenging Corona situation to drive change. After extracting the company’s essences we discovered and prioritized challenges as well as non-obvious potentials &... read more
LEGO – Beyond Bricks
Just when Lego’s patent for its brick system was expiring, the company needed to reinvent itself and we turned this challenge into a business opportunity. We generated a new strategy, various concepts and designs for... read more
Mobles114 – From bankruptcy to boom with “zero investment” in “no time”
A Catalan business based on a conventional bookshelf system needed to reinvent itself out of bankruptcy during a deep national and sectoral crisis. Combining existing elements of the system (production, logistics, and resources) in a... read more
Neo Couture – New Fashion Concept for Museo Balenciaga
We created a new user-centered and sustainable fashion concept, “Neo-Couture”, as a strategic, research and educational program to apply Basque companies' high-tech expertise to an unused million-euro Museum building. Nadine Meisel opened the first “Neo... read more
Puma – Optimising design processes & designing key-style bestsellers
Nadine Meisel designed highly user-centered key-style sneakers in response to PUMA’s difficult challenge. She applied her optimised approach to Design Thinking, shortcutting the three phases, “understanding, prototyping and testing” as well as the co-creation with... read more
SEAT S.A. – Co-creating new business strategies & opportunities > products & services
The car industry is highly challenged and needs new approaches. In a workshop format with SEAT senior managers we applied Lateral Shortcuts® methodology to reframe their challenges, and co-created a series of “New E-Mobility Business Opportunities,... read more
VOLKSWAGEN – Beyond Cars
In 2009 Nadine Meisel challenged VOLKSWAGEN: “What would you do without cars?” Together they tackled this question with a consulting & workshop project that conceptualised and designed new service and product lines "beyond cars" complementary and... read more
Consulting &
Coaching Projects
Stimulate and integrate innovation and the power of LATERAL SHORTCUTS® through a customised combination of the following services A,B,C: >>>
A) Strategic /
Product Design
We analyse your situation so as to design and deliver solutions using LATERAL SHORTCUTS® to create new business opportunities and enhance your portfolio.
B) Workshops &
Trainings
We guide and teach you how to apply LATERAL SHORTCUTS® to co-create smart solutions while boosting innovative energy and team spirit.
C) Inspirational
Speaking
Nadine Meisel inspires with interactive presentations, masterclasses and keynote speeches on LATERAL SHORTCUTS®, Design Thinking and Innovation.
Blowfly
Alarm Clock
Our flying alarm clock buzzed around from Taiwan International Design Competition to MIT.
Boosting from
Bankruptcy to Boom
We lifted a bankrupt business, opening up new markets with zero investment by taking a simple Lateral Shortcut.
Plato’s Cave
Experience
A cross-scientific translation of the philosophical allegory into a mechanism to experience the relativity of reality.
Neo Couture
Design Lab
We conceptualised and directed a strategic research program, applying high-tech expertise to fill an unused museum.
